sticker
packs
sompo sg
Objective
To build brand affinity and recognition over Chinese New Year celebrations
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Strategy
Recognising that many mobile users use stickers to start conversations during festive seasons, we conceptualised a collection of 6 stickers. Besides CNY greetings, we also included popular reactions such as cheering and “okay”, as well as a sticker to emphasise the importance of safety while COVID-19 was on the horizons. To maximise mileage, the Whatsapp/Telegram stickers were also adapted and uploaded in GIF format, allowing it to be available on platforms such as Instagram and Giphy. Featuring Sompony, our client’s adorable mascot, the stickers were well-received across all ages.
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Results
Near to 300 uses on Telegram and over 4 million views on GIPHY in a month
hair for hope
Objective
To empower supporters on social media and convert them into mini ambassadors driving awareness for the Hair for Hope campaign.
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Strategy
We launched a sticker collection of 5 designs to encourage user-generated content on IG Story and word-of-mouth on messaging apps. Featuring Hair for Hope’s signature slogan “Make a Bald Statement“, mascots and words of encouragement, the sticker pack provided a creative yet convenient way for fans to express their support, rally for donations, or even show off their bald head!
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Results
Over 3 million views on GIPHY in 2 months